Distribution Matrix - Machinima's ReachReviewing the modes of production and genres of machinima leads us to thinking about how we classify it by distribution method (and in turn this will enable Mike and I to move to the next phase of the study which is to interview folks directly involved in creating ‘value’ from machinima). Machinima now encompasses such a diverse body of work, over so many distribution networks, well beyond YouTube, that we have identified quadrants in a matrix structure based on the extent of interaction in the production process and the commercialization of the content arising from it. These quadrants are :–
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